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| Globalisation |
While much debate
exists today about whether globalisation is a good or a bad thing,
there is no denying that globalisation has largely been made possible
by spectacular technological advances. This is creating a
social-technological gap, a situation in which technology is changing
faster than society's ability to assimilate it. Today there can be no
doubt that we live in a world in which communication technology such
as the Internet complimented by readily available jet travel are
breaking down geographical barriers and creating new patterns of
social organisation.
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More
and more at the forefront of social change are cultural differences
- in addition to the more traditional economic, legal and political
ones - which are proving to be important critical barriers to global
trade. Those businesses that understand the issues behind these
barriers today have a clear competitive edge. For this reason, the
S’GAP offer goes beyond that of traditional firms to integrate a
balanced understanding of social and technological change. |
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